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Girls and Women in Sports Day
The National Girls and Women in Sports Day is an annual day of observance held during the first week of February to acknowledge the accomplishments of female athletes, recognize the influence of sports participation for women and girls, and honor the progress and continuing struggle for equality for women in sports. Again, respect: if you have a track record of support for gender equality, now is the perfect time to celebrate your efforts in that area. Important: do NOT promote a position you haven’t previously held or that isn’t part of your brand’s mission, for it will look disingenuous to your fans/followers.